Stephano's Granola
A Packaging Re-Design Project
Feb 2025 - Mar 2025
Type of Design Practice: Packaging, Brand Identity
Role: Lead Packaging Designer, Brand Identity Developer
Main Software(s): Adobe Illustrator, Adobe Photoshop, Procreate
Overview
This project focused on reimagining the brand identity and packaging of Stephano’s Secret Stash, a Canadian granola company known for its artisanal, organic, and health-conscious products. Our goal was to maintain the brand’s recognizable free-spirited, hippie-inspired personality while refreshing its visual identity to feel more vibrant, modern, and sustainable. Through revised packaging concepts using eco-friendly paper materials, simplified yet iconic logo updates, and a bold, energetic color palette, we created a design system that celebrates Stephano’s quirky character while aligning with today’s consumer expectations for authenticity, sustainability, and shelf appeal.
Process
Our design process began with research into both consumer pain points and brand identity, ensuring that our redesign not only solved functional issues but also stayed true to Stephano’s playful, hippie-inspired personality. From there, we created inspiration moodboards to define the tone, colors, and mood we wanted to capture, leaning into vibrant hues that feel lively yet calm. Using iterative sketching, we explored packaging structures, material choices, and graphical elements, testing how each could communicate sustainability while standing out on shelf. We refined these ideas into mock-ups with paper cutouts, allowing us to experiment with both the pourage system for functionality and the simplified logo for brand recognition. This step-by-step approach helped us merge sustainability, usability, and visual storytelling into a cohesive redesign.
Original Dieline
