Blue

Conceptual Media Advertisement

Jan 2026

Type of Design Practice: Motion Design, Data Visualizaiton, Marketing, Advertising

Role: All Roles (Independent Project)

Main Software(s): Adobe After Effects, Adobe Illustrator, Adobe Photoshop, Florish

Overview

My take on this project explores Canada’s Fish And Seafood Trade in 2023, by creating an app directed towards children to learn about Canada’s Life Below Water. Blue is a kid-friendly educational app and awareness campaign that introduces children to the wonders of Canada’s marine life through play, storytelling, and data visualization. The concept was inspired by UN Sustainable Development Goal #14, Life Below Water, that emphasizes us to take action to conserve and use the oceans, seas, and marine resources more sustainably. The apps goal is to develop early ocean knowledge by helping children understand where Canada’s seafood comes from, how fish travel across the world, and why ocean health matters so much.

Project Analysis Report + Progress